Upcoming professional development opportunities – May 2018

Upcoming professional development opportunities

In May 2018, CyberGuru will be presenting three professional development opportunities to small businesses, schools and not-for-profit organisations. All sessions are available for registration and payment made to the respective organisations sponsoring or promoting these events.

CSPL KnowTech – Notifiable Data Breach (NDB) scheme, Overview of Office 365 and Office 365 features

Chris Jeffery, Chief Guru of CyberGuru will be presenting at the first Clandestine Solutions Pty Ltd (CSPL) KnowTech Session covering the Notifiable Data Breach (NDB) scheme, an overview of Office 365 and some of the Office 365 features including SharePoint, OneDrive and Teams. The CSPL KnowTech session is designed to keep you informed of available technologies, tips and tricks, and how to use them to your advantage. This is being held at the Microsoft Innovation Centre, Brisbane on 22 May 2018 at 11:00am. To register, please visit the CSPL KnowTech Session Eventbrite page.

Queensland College of Wine Tourism – Social Media as a Marketing Tool

CyberGuru is proud to partner with the Food, Wine and Tourism Gateway Schools program to bring an exciting teacher currency and professional development workshop on ‘Social Media as a Marketing Tool’ workshop. The workshop will highlight the importance of social media to the hospitality and tourism sectors. This half-day program will be held Windaroo Valley State High School on 24 May at 9:00am. To register or to find out more, please visit the Queensland College of Wine Tourism website.

Community Management Solutions – Protect yourself and your business from cyber security threats

CyberGuru is presenting “Protect yourself and your business from cyber security threats”, sponsored by Community Management Solutions. The webinar will be held on 29 May at 12:00pm. The session is going to be covering the latest in cyber security threats and how to protect yourself and your business. For more information and to register, please visit the Community Management Solutions website. If you have any questions you would like to ask us in advance, please let us know!

If you would like a similar or another training session developed for your small business, not-for-profit organisation or individually, please feel free to contact us.

Ask CyberGuru: Do I need to update my modem router’s firmware?

Ask CyberGuru: Do I need to update my modem router’s firmware?

Ask CyberGuru

CyberGuru was recently asked, “I saw in magazine recently that it suggested that you should ‘update your [modem] router’s firmware to fix security defects as well as provide optimum speed and performance’. Is this the case and how do you do this?”

Yes, it is important to be looking to update your modem router, along with your computer’s operating system, hardware and software on a regular basis. As you have noted, it is important for security updates and ensuring your devices are running at the most optimal level.

Generally, if you have bought the modem router yourself, you can do this by accessing your modem router’s firmware or settings and choosing the appropriate link to update, which can take between 5-10 minutes to do. If you are unsure how to access the settings, details can be found by reviewing your modem router’s user guide. If you can’t find this, please consult your modem router manufacturers’ website.

However, in the case that your the modem router that has been provided by your internet service provider as part of your plan, you may not be able to install updates are these are likely to be managed by them. They will often release the updates on their own schedule to ensure support and compatibility with the devices on their end. Again, if you are unsure, please consult your internet service provider who can advise you accordingly.

Depending on the device, we also suggest that you perform backup of any contents, and settings prior to installing any updates. Should the updates cause any issues, the settings and contents can be restored easily.

If you have any questions you would like to ask CyberGuru, please contact us.

Getting visitors to your new website

Getting visitors to your new website

Image of text reading "www."

So you have a website, but how can you get it seen by your visitors? Following developing a new website, you may think it is “build it and they will come” but once the website has been launched, it doesn’t stop there!

Here’s five tips on how you can attract more visitors to your website:

  1. Add your business to local search providers. Providers such as Google My Business and Bing Places for Business allow local business owners to add a listing for their website on their respective search engines. Similar to Yellow Pages, these local searches allow anyone to search for a desired organisation near them (such as a plumber in Chermside). There also many other local search providers, such as True Local and Yelp. Should someone search for a business or one similar to yours on search or Maps, you can have a listing appear that outlines your business (including a brief description and photo) including phone number, address, as well as opening hours, website and address (if chosen).
  2. Add your business onto search engines (Google and Bing). In addition to using the websites above, you may also wish to manually add your website to search engines. For Google, you can submit this through the Google Search Console (a Google account is required) and for Bing, through the Bing Toolbox. You can also consider paid search engine optimisation but at this stage.
  3. Include your website address on your promotional material. We strongly suggest when launching a new website to promote it anywhere you can, such as newsletters, email broadcast and social media. However, you should also think about ensuring your business cards, fliers, email signature and signage also all contain your website address.
  4. Start blogging and updating your website on a regular basis. Having a new website doesn’t stop at launch, you need to continue to maintain your website by adding new blog articles, updating your content and reviewing existing content on a regular basis. Similar to retail stores, by regularly changing your website, visitors are likely to come back more often to see what is new.
  5. Link your blogs on social media. Depending on your chosen platforms, you may wish to provide a link to your blog articles on your social media channels. LinkedIn allows you to include your blog articles on their publishing platform. Other social media channels, Facebook, Twitter and other platforms generally include an image as well as excerpt from your article and a link. We suggest also including tagging where possible!

If you are starting out or already established your website, CyberGuru can help you with your website requirements. Please feel free to contact us if we can be of any assistance.