Getting visitors to your new website

Getting visitors to your new website

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So you have a website, but how can you get it seen by your visitors? Following developing a new website, you may think it is “build it and they will come” but once the website has been launched, it doesn’t stop there!

Here’s five tips on how you can attract more visitors to your website:

  1. Add your business to local search providers. Providers such as Google My Business and Bing Places for Business allow local business owners to add a listing for their website on their respective search engines. Similar to Yellow Pages, these local searches allow anyone to search for a desired organisation near them (such as a plumber in Chermside). There also many other local search providers, such as True Local and Yelp. Should someone search for a business or one similar to yours on search or Maps, you can have a listing appear that outlines your business (including a brief description and photo) including phone number, address, as well as opening hours, website and address (if chosen).
  2. Add your business onto search engines (Google and Bing). In addition to using the websites above, you may also wish to manually add your website to search engines. For Google, you can submit this through the Google Search Console (a Google account is required) and for Bing, through the Bing Toolbox. You can also consider paid search engine optimisation but at this stage.
  3. Include your website address on your promotional material. We strongly suggest when launching a new website to promote it anywhere you can, such as newsletters, email broadcast and social media. However, you should also think about ensuring your business cards, fliers, email signature and signage also all contain your website address.
  4. Start blogging and updating your website on a regular basis. Having a new website doesn’t stop at launch, you need to continue to maintain your website by adding new blog articles, updating your content and reviewing existing content on a regular basis. Similar to retail stores, by regularly changing your website, visitors are likely to come back more often to see what is new.
  5. Link your blogs on social media. Depending on your chosen platforms, you may wish to provide a link to your blog articles on your social media channels. LinkedIn allows you to include your blog articles on their publishing platform. Other social media channels, Facebook, Twitter and other platforms generally include an image as well as excerpt from your article and a link. We suggest also including tagging where possible!

If you are starting out or already established your website, CyberGuru can help you with your website requirements. Please feel free to contact us if we can be of any assistance.

Secure your website with an SSL certificate

Secure your website with an SSL certificate

Secure your website with an SSL certificate

Website security is becoming an increasingly important topic for both organisations and its clients. Secure Socket Layer (SSL) certificates are now recommended for all websites, whether they are used for purchasing products or services online, or simply for contacting the organisation.

An SSL certificate ensures the secure transfer of sensitive data, such as your clients’ details (including their name, email address and other personal information). These certificates enable your data to be encrypted, allowing only the authorised server to be able to access it.

Web browsers, particularly Firefox and Chrome, are also now warning users when they attempt to visit an unsecure website advising of its risks. Later this year, this will increase to identifying fields on forms (eg. contact and order forms) that are not secure.

There are some further changes afoot regarding website security and search engine rankings. Google is looking to penalise websites that are not secure by displaying them lower in the search results.

CyberGuru are offering a service to bring websites compliant with SSL whereby we will perform the required changes for you.

If you are interested in this service, please contact us for more information.

What is the difference between WordPress.com and WordPress.org?

What is the difference between WordPress.com and WordPress.org?

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When we are consulting with clients by designing and developing a website for them, we recommend WordPress. According to W3Techs, WordPress is just used on 24.9% of the websites on the internet. Its popularity is predominately due to its ease of use, making it simple for anyone to maintain their own website. However, one of the confusing aspects of WordPress is that there is two different flavours – WordPress.com and WordPress.org.

WordPress.com is hosted on WordPress’ servers whereas WordPress.org is self-hosted is hosted on your own server. A WordPress.com site is suited towards more a personal or family website, rather than WordPress.org, which is better a business or organisation.

WordPress.org keeps things simple. It enables you to experiment with your own website without the cost of having a server. The hosting, as well as required maintenance, such as backups and security updates, are performed automatically for you. In WordPress.com, this is managed by the website designer/developer and we often perform this service on behalf of our clients to ensure their website is kept up-to-date and maintained.

WordPress.org also provides some pre-built themes which have been designed, features such as contact forms, as well as social media functionality. However, there is less flexibility in using only the supported plugins and themes. If your website requires some additional features it is recommended to use the self-hosted version where you can choose and install custom themes. It allows the use of plugins to help customise and extend the website’s features further.

Both WordPress.org and WordPress.com provide support forms to get help when you need it. If you are learning WordPress, we encourage you to set up a free account on WordPress.org. You’ll find what you learn can be adapted easily into knowledge that can be used when you move to your own self-hosted version. We can transfer websites from WordPress.org to self-hosted platforms.

If you’d like how to make the most out of WordPress and use it on your organisation’s website, please contact us for more information.

Five tips to spring clean your website

Five tips to spring clean your website

Five tips to spring clean your website

It is hard to believe we are now in September! Spring is here, and we suggest it is time to spring clean your website. We hear many organisations reflect on whether having a website is worth the effort when they aren’t getting as many visitors as they would like. Our top recommendation is that you need to regularly update your website and content. If you have a blog that hasn’t been updated in sometime, by posting new articles regularly, you are more likely to increase your interest in your business.

The following five tips will help you spring clean your website:

  1. Have you recently posted any new articles onto your website or social media platforms? Search engines are often crawling over your website, determining how often you are updating to determine its relevance in their searches. As mentioned above, by regularly refreshing content, search engines will visit your website more often and result in more visitors.
  2. Is the information on your website up-to-date? A review of your website content should take place on a regular basis. It is worthwhile to spend the time to refresh and go through all of the content on your pages to ensure it is updated. If it isn’t, then it is time to archive it so it is not referred to, or mark the content as under review or maintenance.
  3. Are the contact details you have on your social media and search directories accurate? We have seen a Google Business Page with an organisation’s address or phone details, but these are not their current details. Imagine if a client tried to visit you, referred to by Google to your location, and they discovered they weren’t there? They may think you are out of business!
  4. Are all your links working? Check to make sure all of the pages go to the correct locations, especially if you are referencing external or third party websites. As many websites are undergoing refresh or review, it may be worthwhile automating the link checking process this so you don’t have to keep checking if websites have changed.
  5. Are you maintaining your content management system and plugins to protecting your website against vulnerabilities? We have a number of clients who are taking advantage of our Website Maintenance Service, who for a monthly fee, get regular maintenance on their website, including full backup, installation the latest updates to the content management including plugins and translations and testing the website. If you aren’t doing it, is your website designer doing this?

If you haven’t already have a website, perhaps it is time to consider a new one, or if you do, redesigning your existing one if it has been online for some time. If you are considering getting a new website or having redesign your existing website, or need some assistance in taking advantage of some of the new developments, such as adding mailing lists, integration with social media platforms, our Design computer solution can help. We can also perform the Website Maintenance Service. Please contact us today for more information.