Tag Archives: business name

Ask CyberGuru: Should my domain name include my business’ service?

Ask CyberGuru

CyberGuru has recently received some enquiries regarding what domain name a business should use. For example, should a bookkeeping company called Acme use domain name acme.com.au or acmebookkeeping.com.au? In terms how important the word is (in this case bookkeeping), if your business is predominately a bookkeeping company, then having www.acmebookkeeping.com.au is useful to search engines […]

Considerations when starting a new business: Protecting your business name

Considerations when starting a new business

I often speak to people who are thinking of starting their own business. When I speak to them, they are usually in the early stages of identifying their goals, purpose and objectives. They are still working out what they want to do, and how to progress forward. From the starting point, it is worthwhile considering […]

Should my domain name be the same as my business name?

Image of text reading "www."

One of the big decisions clients face when looking for a website is what domain name to choose. Sometimes there is confusion over whether their domain name should be the same as their business name, so let’s start by defining what each of these are. A business name uniquely identifies a business and registering a […]