Ask CyberGuru: Should my domain name include my business’ service?

Ask CyberGuru: Should my domain name include my business’ service?

Ask CyberGuru

CyberGuru has recently received some enquiries regarding what domain name a business should use. For example, should a bookkeeping company called Acme use domain name acme.com.au or acmebookkeeping.com.au?

In terms how important the word is (in this case bookkeeping), if your business is predominately a bookkeeping company, then having www.acmebookkeeping.com.au is useful to search engines such as Google as it would likely index you more accurately (through the word “bookkeeping” being added).

However, you may also wish to purchase www.acme.com.au as this is easier to manually type from say a business card or brochure, or your business was to expand from just computers in the future. These domain names could be linked in that if you were to have both, you could redirect one of them to the other.

If you have any questions or to register a domain name, please contact us today.

What is domain privacy and do I need it?

What is domain privacy and do I need it?

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When you register a .com or .net domain name, your personal contact information such as name, email address and phone number is stored in a publicly accessible database known as WHOIS.

As a result, it is possible for spammers to review the WHOIS database and attempt to contact you. This can include fictitious renewal notifications, offers for website or search engine optimisation reviews or general unsolicited emails.

To prevent this, you can purchase a Domain Privacy product when you purchase your domain name. Domain Privacy prevents unauthorised visitors from viewing your personal information, while allowing access to the necessary people so that official communications such as renewal notices from your service provider can be sent to you.

Australian domain names have different policies and include a higher level of protection of personal information. Only the registrant entity, contact names and email addresses details are available to the public from the .au WHOIS.

You can add Domain Privacy to your website through your domain name registrar. If your domain name registrar doesn’t provide this service, we can transfer your domain name to our servers and offer this to you.

If you would like more information on Domain Privacy, please contact us.

Should my domain name be the same as my business name?

Should my domain name be the same as my business name?

Image of text reading "www."

One of the big decisions clients face when looking for a website is what domain name to choose. Sometimes there is confusion over whether their domain name should be the same as their business name, so let’s start by defining what each of these are.

A business name uniquely identifies a business and registering a business name serves as a means of identifying the business owners. The Australian Securities and Investments Commission (ASIC) maintains the business name registry. Business name registration is compulsory and a condition of trading.

A domain name is a textural address for a location on the internet which corresponds to the alpha numeric address that computers read. Businesses are required to register a domain name if they want a website or a customised email address (eg. abc@domainname.com.au). Furthermore, registering a business name does not guarantee someone the rights to register their business name as a domain name.

This gives businesses have the right to choose whichever domain name/s they want. There a few things to consider when choosing a domain name, which may affect your choice of business name if you haven’t picked one already.

  1. The domain name should be as simple as possible. If it is too long or hard to spell you may lose potential business if they can’t find you or are directed to a different website. If you have a long business name, consider abbreviating the name.
  2. The domain name should be meaningful. Either it should represent your business name or some aspect of your business.
  3. Check what domain names are available. Think you’ve come up with an awesome domain name? Someone else may have already had the same idea.
  4. Consider your audience. If you’re going to be selling locally then a .com.au address is fine, but if you want to sell internationally then you should consider buying a .com address as well.

If you would like to register a domain name, a website hosting or email hosting package, or need any assistance with your website please feel free to contact us.

.net.au domain names half price for the next week only

.net.au domain names half price for the next week only

.net.au domain names half price for the next week only

Are you looking to purchase a new .net.au domain name for your new or existing small business or not-for-profit organisation?

For the next week only, as an end of financial year special you can purchase a .net.au domain name for half the regular price. At just $22 for two years, a .net.au domain name can provide your organisation with the recognition it deserves.

A domain name is your front door to your business and provides customers and visitors with ways to find you online. It can be used for your email address and allow you to brand your business in unique ways.

If you already have an existing website, CyberGuru can provide you with Domain Manager at a small additional monthly cost, which allows you to use additional functions of your domain name even without a website, including forwarding and redirection to another site hosted elsewhere. If you aren’t ready for a website, you may choose to use our Email Hosting plans. Alternatively, you may look for a Website Hosting plan also. We can also assist with website design and maintenance services through our Design solution.

To register your .net.au domain name or find out more on domain names, email hosting or website hosting, please contact us.

Terms and conditions:

Please note that in order to participate in this offer, CyberGuru will register the domain name however you will have ownership of this. To do this, we need your Australian Business Number (ABN) and some additional information. This price applies to new two year registrations for .net.au domain names only. Regular price is $44/two years. Price shown in Australian dollars. Offer ends at midday 25 June 2015 AEST.