WordPress 5.0 has been released

WordPress 5.0 has been released

WordPress 5.0 'Bebo'

The latest version of WordPress, WordPress 5.0 ‘Bebo’ (known as “Gutenberg” during its development) has been released. For those unfamiliar, WordPress is a website content management system used by a majority of CyberGuru clients to build their websites. WordPress now powers 32% of the websites on the internet today, and in order to keep up with emerging trends, WordPress 5.0 has seen the largest upgrade to date on the platform.

Going from the current version of WordPress to the Gutenberg release is like changing from a manual car to an automatic. Just as an automatic car doesn’t look that different from a manual, websites in WordPress 5.0 won’t necessarily look vastly different from those using the current version of WordPress. However, the driving experience of automatic is substantially different from a manual and similarly the website design process is considerably more intuitive and user friendly in the Bebo release. Given the magnitude of this upgrade it is understandable that some plugins may not work and many websites may require tweaking to take full advantage of the upgrade.

The most significant change since the last major release some four years ago, is a block-based editor, similar to Divi and SiteOrigin Page Builder where editable content, such as text boxes, images and other items, can be added as simply as adding a block and modifying these. This is a large change from what was previously generally editing similar to a Word document. According to WordPress, they plan to continue to support the “Classic Editor” until at least 2021.

Another change is the frequency of updates. WordPress have proposed minor WordPress release twice a month. Further information is yet to be shared by WordPress, but we understand that these will be focused on improvements and bug fixes.

As it is nearly time here for Christmas (Summer) holidays, we recommend that our clients postpone upgrading until this can be reviewed closely in the new year. It is likely that there will be issues with possibly a theme, plugin or translation that may cause the upgrade to not go as planned. As with any new release, there is a likelihood of bugs and other issues to present itself themselves. It is anticipated that as an increasing number of websites begin to use the new version, these will be identified and resolved. Waiting until the new year will hopefully reduce the issues and be more stable and reliable.

We suggest having a working backup and testing the website prior to changing over to identify potential issues. We will be working with our clients to discuss how best to plan and manage this for their particular circumstances in the new year and identify a suitable time to upgrade.

We do not recommend taking this upgrade lightly. If you have any questions or require any further information, please contact us.

Getting visitors to your new website

Getting visitors to your new website

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So you have a website, but how can you get it seen by your visitors? Following developing a new website, you may think it is “build it and they will come” but once the website has been launched, it doesn’t stop there!

Here’s five tips on how you can attract more visitors to your website:

  1. Add your business to local search providers. Providers such as Google My Business and Bing Places for Business allow local business owners to add a listing for their website on their respective search engines. Similar to Yellow Pages, these local searches allow anyone to search for a desired organisation near them (such as a plumber in Chermside). There also many other local search providers, such as True Local and Yelp. Should someone search for a business or one similar to yours on search or Maps, you can have a listing appear that outlines your business (including a brief description and photo) including phone number, address, as well as opening hours, website and address (if chosen).
  2. Add your business onto search engines (Google and Bing). In addition to using the websites above, you may also wish to manually add your website to search engines. For Google, you can submit this through the Google Search Console (a Google account is required) and for Bing, through the Bing Toolbox. You can also consider paid search engine optimisation but at this stage.
  3. Include your website address on your promotional material. We strongly suggest when launching a new website to promote it anywhere you can, such as newsletters, email broadcast and social media. However, you should also think about ensuring your business cards, fliers, email signature and signage also all contain your website address.
  4. Start blogging and updating your website on a regular basis. Having a new website doesn’t stop at launch, you need to continue to maintain your website by adding new blog articles, updating your content and reviewing existing content on a regular basis. Similar to retail stores, by regularly changing your website, visitors are likely to come back more often to see what is new.
  5. Link your blogs on social media. Depending on your chosen platforms, you may wish to provide a link to your blog articles on your social media channels. LinkedIn allows you to include your blog articles on their publishing platform. Other social media channels, Facebook, Twitter and other platforms generally include an image as well as excerpt from your article and a link. We suggest also including tagging where possible!

If you are starting out or already established your website, CyberGuru can help you with your website requirements. Please feel free to contact us if we can be of any assistance.