One of the big decisions clients face when looking for a website is what domain name to choose. Sometimes there is confusion over whether their domain name should be the same as their business name, so let’s start by defining what each of these are.
A business name uniquely identifies a business and registering a business name serves as a means of identifying the business owners. The Australian Securities and Investments Commission (ASIC) maintains the business name registry. Business name registration is compulsory and a condition of trading.
A domain name is a textural address for a location on the internet which corresponds to the alpha numeric address that computers read. Businesses are required to register a domain name if they want a website or a customised email address (eg. firstname.lastname@example.org). Furthermore, registering a business name does not guarantee someone the rights to register their business name as a domain name.
This gives businesses have the right to choose whichever domain name/s they want. There a few things to consider when choosing a domain name, which may affect your choice of business name if you haven’t picked one already.
- The domain name should be as simple as possible. If it is too long or hard to spell you may lose potential business if they can’t find you or are directed to a different website. If you have a long business name, consider abbreviating the name.
- The domain name should be meaningful. Either it should represent your business name or some aspect of your business.
- Check what domain names are available. Think you’ve come up with an awesome domain name? Someone else may have already had the same idea.
- Consider your audience. If you’re going to be selling locally then a .com.au address is fine, but if you want to sell internationally then you should consider buying a .com address as well.
If you would like to register a domain name, a website hosting or email hosting package, or need any assistance with your website please feel free to contact us.